iMovie Creation Post

           The iMovie creation project was most definitely my favorite so far, by far. This project was the most fun to create and really employed the trials and tribulations of creating a video for a client given a specific topic. My group was given the topic of time. We had a few weeks after being given our group and topic to come up with a video that could convey said topic as a group. The videos themselves are posted below.

            The mechanics of the project involved creating an individual video that lasted a minute and a half. Then as a group, a group video had to be created which would last for a minute. There was also about 15 seconds for intro and outro credits. With that in mind, our group decided that given the topic of time we wanted to make one concise video rather than subject ourselves to three fragmented videos and a group portion.

            It was after our first class together as a group that we all came back with raw footage that all coincidentally had one thing in common: motion. One of the group mates Drew had footage of him riding a bike. Our other group mate, Emily had footage of her running. I recorded some footage of me walking. The interesting part was that the entire thing was literally unplanned, and we kind of just “rolled” with it. Once the pieces started to click, we had a sort of idea how we wanted to edit the video. We wanted it to be faster in some places and slower in others, but the main thing we wanted to do was to intermix all of our video clips together into one video file. This idea came from a desire to show that not only does everything in the entire universe need and use time but all of these things run together and alongside each other.

            The one hiccup we as a group ran into was the group portion of the video. We found that we couldn't shoot it during the days that we were each on campus and so we simply decided to come on a Friday. The funny thing is that going into the recording of the group part we had no idea what we were recording outside of the realm of it being related to time and motion. All we knew is that we needed a camera person and luckily Drew’s friend was able to facilitate the part. We decided with this portion to demonstrate the idea that all the time we pass strangers every day and cross paths with said strangers. We also wanted to employ the motion idea we had throughout the rest of the video so we decided to show me walking past Drew who was riding his bike and past Emily who was running and then have the three of us end of in the same elevator. However, an accident in shooting proved to be beneficial when I didn't stop to get the elevator door for Emily who arrived at the elevator last, and thanks to the handy rewind option on iMovie, we was able to change this for my own benefit and put that scene in plus the correctly executed on in succession. This was to show the idea that a simple fragmentation or change in judgment for even a split second can change somebody’s entire timeline. The group project was fun to edit because it was pretty chronological whereas our main video was intentionally all over the place.

            Editing was fun and went pretty smoothly among the three of us, the only thing that really annoyed me was that I felt as if my videos personally weren't of a high enough standard at least from a high-definition viewpoint. My video’s quality was significantly less than those of my colleagues and I’m guessing that would be because of my phone being a galaxy compared to Emily’s iPhone and Drew’s iPod with which they took videos. Our group portion looked pretty good because I used a digital camera for it.

            Something that I was incredibly pleased and impressed with was that one of our group mates, Drew, actually composed and created a musical piece specifically for this project. This song had a bunch of sound bites from movies and television shows of words and phrases related to time, Drew also recorded himself saying tick and tock and over layed all of these extra sounds with a really cool musical track that really encompassed what time is. It was really impressive and he said it only took him five hours.

            For the most part, our feedback on the video was widely positive, which was something that I personally took pride in. As a group, we did put a lot of hard work into this video so it was nice to it met with such well reception. The only thing that we were given feedback to improve on was the execution of our pre-credits. In the actual video they were too short and were actually important because they contained a quote that I penned myself. That quote being: “Time is a constant motion. It is a part of everything that we do. Without time, there is nothing. Even daily, mundane activities require time. It is a constant motion, never ending.” It was suggested that not only do we extend the length of the clip, but that we actually move it to the end of the entire project. I must say, I totally agree with these suggestions as it would've made the video end with a concise ending.

            I truly believe that I lucked out with my group mates, and topic. It was extremely easy for us to work together and get our ideas about time into video form. We all worked together as a group should, each doing their part and then working together to put it all together. This video is entirely a representation of the three of us and with that being said, it’s totally obvious to see how applicable this project actually is to the public relations world at large. Videos are becoming more and more common within social media campaigning so being given a topic from a client (Professor Pabico) and working from there was a good warm-up for the real deal.